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There are many content marketing benefits regardless of whether you are marketing to businesses (B2B) or consumers (B2C). You need to come out of your comfort zone and have to put some effort into it. With the relatively recent availability of free, high-quality video online, it also makes a perfect addition to blended learning environments. Using digital marketing for the promotion of your business is very unique in nature. Content marketing: With STEAM education, schools need to make sure students are ready for many of the challenges they will face, and to create an environment where "Every Student Succeeds" is not just an aspiration. There is certainly no shortage of tech-based tools to use in the classroom. One of the biggest benefits of online marketing is that it is cost-effective. Digital marketing is online marketing strategies that are used to identify, build, and target an audience to turn into paying customers for a product or service. 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